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Why we founded the Après Ski Society

Why we founded the Après Ski Society

Why we founded the Après Ski Society

About us

We’re crafting journeys no one will forget.

Our team of keen travellers and experience experts works every day to give groups a week they’ll be talking about for years. We believe a great trip doesn’t start with a destination, but with the people who come along.

4+

Years of experience

30+

Travel organised

98%

Satisfaction

4+

Team members

About us image

About us

We're building the future of digital experiences

Our team of keen travellers and experience experts works every day to give groups a week they’ll be talking about for years. We believe a great trip doesn’t start with a destination, but with the people who come along.

4+

Years of experience

30+

Travel organised

98%

Satisfaction

4+

Team members

About us image

Why we started The Après Ski Society

Why we started The Après Ski Society

Founder — The Après Ski Society

Giuliano Martin

CEO — The Après Ski Society

Why did I start The Après Ski Society?

When I organised our first ski trip as a board member of my student association, it seemed sensible to book with the provider everyone else used. Unfortunately, that week turned into a real disaster. Members fell ill because of mould in the bathrooms. Doors could not be locked. The on-site security staff were working with criminals who tried to rob our members.

After that week, I decided — together with my mother, who runs a luxury travel agency for high-end and VIP clients — that things had to change. A ski trip is expensive. The service and quality should match that.

That’s why we set up The Après Ski Society. Rather than squeezing groups into leftover rooms, we design every trip around the group itself. Today, we organise ski weeks for dozens of associations and companies every year, with a 100% repeat booking rate.

Many members only get to experience a trip like this once in their lives. Your group deserves a week people will be talking about for years to come.

Founder — The Après Ski Society

Giuliano Martin

CEO — The Après Ski Society

Why did I start The Après Ski Society?

When I organised our first ski trip as a board member of my student association, it seemed sensible to book with the provider everyone else used. Unfortunately, that week turned into a real disaster. Members fell ill because of mould in the bathrooms. Doors could not be locked. The on-site security staff were working with criminals who tried to rob our members.

After that week, I decided — together with my mother, who runs a luxury travel agency for high-end and VIP clients — that things had to change. A ski trip is expensive. The service and quality should match that.

That’s why we set up The Après Ski Society. Rather than squeezing groups into leftover rooms, we design every trip around the group itself. Today, we organise ski weeks for dozens of associations and companies every year, with a 100% repeat booking rate.

Many members only get to experience a trip like this once in their lives. Your group deserves a week people will be talking about for years to come.

Frequently asked questions

Answers to the questions groups ask us most often.

Do you have any more questions?

Read the full FAQ

Or get in touch with The Apres Ski Society, we'd be delighted to help.

Frequently asked questions

Answers to the questions groups ask us most often.

Do you have any more questions?

Read the full FAQ

Or get in touch with The Apres Ski Society, we'd be delighted to help.

Tell us who’s coming along. We’ll take care of the rest.

Tell us who’s coming along. We’ll take care of the rest.

Tell us who’s coming along. We’ll take care of the rest.

Designed for groups.

Built for unforgettable experiences.

Stay updated

© 2026 The Après Ski Society. All rights reserved.

Visit our office (by appointment)

Prinsengracht 769, Amsterdam

Designed for groups. Made for unforgettable experiences.

Stay updated

© 2026 The Après Ski Society. All rights reserved.

Visit our office (by appointment)

Prinsengracht 769, Amsterdam

Designed for groups. Made for unforgettable experiences.

Stay updated

© 2026 The Après Ski Society. All rights reserved.

Visit our office (by appointment)

Prinsengracht 769, Amsterdam